Brewery: Brakspear

Origin: Witney, Oxfordshire, England
Style: Bitter
ABV: 4.6%

A “modern” update for Brakspear from their previous, conservative label design. Brakspear Oxford Gold is a classic regional beer; safe, reliable and wholly sessionable. 

The monoweight line work is elegant, even if a style that has been done to death for the last decade or so. However I doubt that will bother the retired Cotswolds boozehounds and their plump wives. Nice to see some playfulness with the type too, the bowled-out B and dropped crossbars of the As especially. 

The bee is a nod to Nicholas Breakspear, the only English Pope and a distant relative of the Brakspear family. Elected as Pope Adrian IV in 1154, his papal seal included a bee. It’s not Mancuanian for once. Hooray.

Likewise the ‘double dropping’ tagline is not a reference to getting pilled up (see previous entry Clarky Cat) but rather the double fermentation process Brakspear use. Get on that one then you boomers.

A project by Richard Heap
A graphic designer from Stockport, England