Brewery: Anheuser-Busch
Label design: Ian Brignell (lettering) / jkr (art direction)

Origin: St.Louis, Missouri, USA
Style: Lager
ABV: 5%

The conundrum that is Budweiser. I’ve written, like pretty much everyone else, how great the branding is. How it’s an American icon; a beautiful exercise in type, layout and homage. This one colour application is especially nice.

Shame it’s been ruined by slapping a trophy on it. Two equally iconic images shitting on each other to create something ugly and rushed. It looks like the sort of thing a local printer would bang out for a dad’s 40th.

A project by Richard Heap
A graphic designer from Stockport, England