Origin: Golden, Colorado, USA
Style: Lager
ABV: 4.2%
Pisswater. Thin, flavourless with a big sweaty head that evaporates within seconds as the carbonation goes mental in your glass (then you stomach). It's more of a beer-flavoured fizzy water than beer. A child's drink. The fact they're actively promoting the need to get it as cold as possible in your fridge says a lot. I had one at room temp. It was pretty awful.

Anyhow enough ranting. I actually really like the label - the big red lettering looks great, popping off the label with the Colorado Rockies behind. An work of iconic American lettering, immediately recognisable and timeless.
A project by Richard Heap
A graphic designer from Stockport, England