Brewery: Brewdog

Origin: Ellon, Aberdeenshire, Scotland
Style: Sour
ABv: 4.5%


Despite Brewdog have firmly cemented their status as biggest arseholes in the beer world in recent years*, their beers are consistently good and they’re never afraid to try something different.

The visual pun of overprinting one label on top of another, in reference to their Overworks range is a neat idea. Slapping a big colour on top of an inverted label, then repeating the trick with some overlaid type (the big serif on the monospaced body copy). It looks great, begrudgingly great. 

*Further reading:
www.thedrum.com/news/2019/05/10/brewdog-punk-af-launch-sours-the-idea-clearly-derived-our-pitch-says-ex-agency

www.edinburghlive.co.uk/news/edinburgh-news/brewdog-accused-stealing-marketing-ideas-16289137

www.theguardian.com/business/2017/mar/28/brewdog-lawsuit-bar-punk-brewer-pub

www.theguardian.com/business/2017/mar/26/brewdog-lone-wolf-birmingham-pub-change-name

 
︎?
 
A project by Richard Heap
A graphic designer from Stockport, England