Brewery: Hawkes

Origin: London 
Style: Cider
ABV: 4.5%

Hawkes, now part of the Brewdog stable have a range of ciders - all dressed in the ‘urban’ tattoo aesthetic. Part of me wants to completely slag this branding off - the desparation at wanting to fit so tightly into such a cliched visual trope but (grits teeth) the execution is flawless. The illustration of the skull morphing into an apple - it sounds ridicolous but it’s subtly executed to not look so. The pips, sparingly placed in the eye sockets is also a nice touch. 
A project by Richard Heap
A graphic designer from Stockport, England