A repeated pattern of a geometric hop wraps around the front of this label on this New England IPA from Kees Brewery. It’s a nice idea marred by a clunky logo and poor layout - I wonder how many read it as ‘Kniepa’ - rather than K (for Kees) and NEIPA (New England IPA). In fact how many are really familiar with that abbreviation anyhow? One for the purists perhaps.
The beer itself is a triumph though - a juicy IPA that lives up to its name.
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The beer itself is a triumph though - a juicy IPA that lives up to its name.
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