Brewery: Brabandere

Origin: Harelbeke, Belgium
Style: Belgian Ale
ABV: 6.6%

KWAREMONT BREWED FOR LEADERS

I have a feeling one day in the near future all Brewdog copy will read like this - all giddy and horribly overly-ambitious about itself. It’s nice beer but it is just beer.

There’s some weird road sign / warning notice vibes going on here from the angled type to the little red triangle. Bizarre.  

This starts to make more sense once you realise it’s named after the killer cycling climb of Kwaremont in French Ardennes. They even sell their own branded cycling gear, one for the mamil market.
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A project by Richard Heap
A graphic designer from Stockport, England