Origin: London, England
Style: IPA
ABV: 6%
A good looking supermarket own brand beer, guest brewed by Meantime (an Asahi subsidiary). Part of a range of products all with one-colour foil illustrations. Neat but still clearly a budget choice - albeit not necessarily a crummy one.

The beer itself is fairly bog-standard IPA. Nothing to write home about. OK(ish). 
A project by Richard Heap
A graphic designer from Stockport, England