Origin: Milwaukee, Wisconsin, USA
Style: Lager
ABV: 4.6%
Taste-wise this is the worst kind of commercial garbage. Mild, flavourless pisswater that you should keep as cold as possible and give to people you don't really like. It's the cheaper, crappier cousin of Bud and Coors Light. I remember wandering into a bar in DC back in 2010 full of millennials swigging on cans of this - it's cheap, ubiquitous and unassuming.

I quite like the label though - the red, white and blue is unmistakably American and the badge and ribbon design, along with the type looks unchanged from the 60s. That sense of history and honesty no doubt adds to it's appeal, especially to a consumers battered to death with slick marketing campaigns day in day out.
A project by Richard Heap
A graphic designer from Stockport, England