Origin: Rome, Italy
Style: Lager
ABV: 5.1%
An average industrial lager. Considering it's a global beast in the realm of Budweisers, Heineken et al it's not that bad. It's not as good as Becks but it doesn't induce the chemical headfuck of Budweiser either.

It's owned by Asahi who will no doubt water any sense of flavour it may have once had into another globally ubiquitous watery splosh.

The label is likewise fairly unremarkable. They used a ribbon as a bar on the E. That pissed me off too. Some people may think that's some kind of neat trick. To me it's just too tacky and obvious.

A project by Richard Heap
A graphic designer from Stockport, England