Hawkes, now part of the Brewdog stable have a range of ciders - all dressed in the ‘urban’ tattoo aesthetic. Part of me wants to completely slag this branding off - the desparation at wanting to fit so tightly into such a cliched visual trope but (grits teeth) the execution is lovely. The illustration of the skull morphing into an apple - it sounds ridicolous but it’s subtly executed to not look so. The pips, sparingly placed in the eye sockets is also a nice touch.