Origin: Stockport, Cheshire, England
Style: IPA
ABV: 6%
Not much of an IPA - more fruity bitter. Certainly no big hop hit that I was hoping for. It's not bad, just a little misleading. Still a decent ale in itself.

The label is quirky - a die cut portrait of a hop bearded hepcat. However, conceptually it's pretty heavy-handed if this is aiming at a 'hipster' demographic - I'm guessing it's more dads in shit rock bands / mid-life crisis types than anything authentically 'cool' (whatever that means).

Regardless I liked the fact Robby's chose to lead with an illustration. Perhaps a little more effort needed in integrating the hops into the beard though. Looks suspiciously like a cut and paste job. Sorry guys.  
A project by Richard Heap
A graphic designer from Stockport, England