Origin: Boston, Massachusetts, USA
Style: Lager
ABV: 4.8%

Hoppier than expected for a lager. An engraved style illustration based on the statue at Fanueil Hall, a more muted colour pallette and a nice juxtaposition of the flared serif wordmark with the boxed out chiselled type beneath.

The ‘S’ of ‘Adams’ looks like it needs a bit more work - notice how’s it fattening and stretching out with the curve. I can imagine this would be a pretty tricky piece of work to correct but worthwhile as part of a bigger overhaul.

It looks very American but in a very establishment, constitutional kind of way - and that’s a good thing. It’s now looks like a beer for grown-ups; a massive improvement on the cartoonish version of previous years.


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A project by Richard Heap
A graphic designer from Stockport, England