Brewery: Siren

Origin: Wokingham, Berkshire, England
Style: Loose Leaf Pale Ale (Earl Grey)
ABV: 3.6%

Each of Siren’s beers feature the same consistent branding - no logo, diamond die-cut and a rather beautiful, intricare white-out illustration of various ‘sirens’ - the mysterious beauties that lure men from safety - just like 10 pints on a Friday does.

The beer itself is unusual - hints of floral tea (hence the loose leaf) and a refreshingly low ABV. It’s certainly a delicate beer that lacks the characteristic hoppy punch many will expect from the sector these days. But that’s no bad thing, and neatly matches the label’s aesthetic.

It’s a shame the descriptor takes up so much room. I’d be tempted to drop it altogether and let the art stand uninterrupted, front and centre.

A project by Richard Heap
A graphic designer from Stockport, England