Origin: Wellington, New Zealand
Style: IPA
ABV: 5.7%
"Just as the term digital is all about zeroes and ones, the concept of IPA is all about malts and hops."

A little tenous perhaps but who cares it looks great. In fact I think this in the only time I've ever seen justification for printing a QR code. The white has been embossed here too which adds another level of deliciousness.

And how can the name not bring a smile to your face? Not all puns have to be shitty and predictable. And the beer is pretty good too, full of hoppy goodness. Recommended. 
A project by Richard Heap
A graphic designer from Stockport, England